Instagram has introduced new updates at the ‘House of Instagram’ event in Mumbai, giving creators the ability to translate Reels into five more Indian languages — Bengali, Tamil, Telugu, Kannada and Marathi. Until now, translations were available only in English, Hindi, Spanish and Portuguese.
With this update, a Reel recorded in Hindi can be instantly translated into Tamil or Bengali, allowing viewers from other states to understand it easily. Instagram says the translation preserves the creator’s original voice quality, and an optional lip-sync feature adjusts mouth movements to match the translated audio. This makes the video appear as if it was originally recorded in that language, helping creators reach wider audiences in a multilingual country.
Instagram is also adding new Indian fonts to its editing tools. Users will soon be able to write captions and add text in Devanagari and Bengali-Assamese scripts, making Hindi, Marathi, Bengali or Assamese text look more natural. If the phone is already set to an Indian language, these fonts will appear first. The rollout for Android users will begin soon.
Recently, Instagram introduced several AI-powered features such as AI restyling for photos and videos, improved editing options, bulk caption edits, video reversing and additional sound effects. The new lip-sync tool can even animate still images.
With these language-focused tools and native fonts, Instagram is strengthening its platform for India’s large and diverse creator community.
