Premium confectionery startup Fulva has secured fresh funding from Aman Gupta, co-founder of boAt, through his investment platform SailThru Ventures. The investment round also saw participation from investors including Prejith Narayan, Ajith Nair, Rahul Mamman and the Salpido Brothers.
Founded in Calicut, Kerala by childhood friends Shabas, Irfan, Thasreef and Sanu, Fulva aims to modernise one of India’s most iconic traditional desserts, halwa, and introduce it to a global audience through premium branding and innovative formats. The company entered the market with a range of 24 halwa variants, blending traditional recipes with contemporary flavours such as mango, tender coconut, grape and green chilli alongside classic options.
Initially launched as a direct-to-consumer brand through its online platform, Fulva says it has served more than 50,000 customers and delivered products to over 15 countries. The company has also seen strong demand from corporate gifting buyers, event planners and hospitality partners, including premium hotels. Fulva reports nearly 30 per cent month-on-month growth and is currently operating at an annual revenue run rate of around ₹6.3 crore, with plans to introduce regional and international halwa varieties including Tirunelveli Halwa, Karachi Halwa, Omani Halwa and Turkish Halwa.
