Extra-marital dating platform Gleeden has crossed 4 million users in India, marking one of its fastest-growing markets globally.
Founded in 2009 in France by brothers Teddy Truchot and Ravy Truchot, the platform was created as a discreet space for married individuals seeking relationships outside their primary partnerships. It is currently operated by Blackdivine Group and is positioned as a service designed “by women, for women.” While women can access the platform for free, men use a credit-based system to interact.
Gleeden entered the Indian market around 2017 and has steadily expanded its presence. Initially catering to a niche audience, the platform has gradually gained traction, particularly in urban centres. Cities such as Mumbai, Delhi and Bengaluru account for a significant portion of its user base, although adoption is now spreading to other regions as well.
The app’s growth reflects a broader shift in attitudes towards relationships in urban India. Despite extra-marital relationships remaining a sensitive subject, rising smartphone usage, privacy-focused digital platforms and evolving social perspectives have contributed to increased adoption.
Gleeden offers features such as anonymous browsing, private photo sharing and controlled communication, catering to users who prioritise discretion. Unlike many mainstream dating platforms that rely on subscriptions, it operates on a credit-based model.
However, the platform continues to spark debate due to the nature of its services.
On average, users in India spend between one to one-and-a-half hours daily on the app, with peak activity recorded between 12 p.m. and 3 p.m., and again from 10 p.m. to midnight.
Commenting on the milestone, Sybil Shiddell, Country Manager for Gleeden India, said the achievement highlights rapid digital adoption and signals a quiet shift in how modern relationships are being approached in the country.
