Muuchstac, a small men’s grooming startup from Bhayander, has become one of the most notable success stories in India’s FMCG space. The brand, known for selling only one product — the Muuchstac face wash — grew to nearly ₹80 crore in annual revenue, eventually being acquired by Godrej Consumer Products for ₹450 crore.
Founded in 2017 by childhood friends Vishal Lohia and Ronak Bagadia, the company was built with just ₹3 lakh from their personal savings. The duo believed that young men in India needed simple, honest grooming options. With Vishal’s finance background and Ronak’s experience in business operations, they decided to focus entirely on a single product that solved a clear need.
For several years, Muuchstac maintained a lean setup and avoided outside investors. Revenue stayed around ₹10 crore initially, but the founders remained patient and avoided aggressive expansion. Their growth came largely through micro-influencers who created straightforward, trustworthy content, helping the brand gain strong customer loyalty.
By 2023, the face wash gained wider traction across e-commerce platforms, and offline stores also began stocking it. Remaining profitable every year, Muuchstac reached around ₹80 crore in revenue and nearly ₹30 crore in EBITDA by early 2025. Its focused approach made it one of India’s most profitable D2C brands.
Following the acquisition, Muuchstac will continue to be led by Vishal Lohia and Ronak Bagadia under the Godrej Consumer Products umbrella. With stronger distribution support and a wider retail network, the brand is expected to scale even further in the coming years.
