Kuku FM has recorded a sharp rise in revenue for the financial year FY25, with earnings growing 2.5 times to ₹259 crore, compared to ₹104 crore in FY24, as per filings sourced from the Registrar of Companies (RoC). The growth highlights increasing demand for digital audio content across India.
The company’s core revenue driver, subscription income, saw a substantial jump to ₹230 crore in FY25 from ₹88 crore in the previous year. Additionally, its pay-per-piece revenue stream witnessed a significant surge, rising to ₹12 crore from just ₹14 lakh in FY24, indicating improved monetisation strategies.
On the expenditure front, operational costs declined notably by 45% to ₹8.7 crore. However, employee benefit expenses increased by 28% to ₹60 crore, reflecting continued investment in talent and expansion efforts.
Marketing remained the largest expense category for the company. Spending in this segment surged 2.8 times to ₹285 crore in FY25 from ₹102 crore in FY24, accounting for nearly 69% of total expenses, up from 51% in the previous year.
Other expenses, including technology infrastructure, payment processing, and professional services, rose by 50% to ₹48 crore. Overall, total expenses doubled to ₹411 crore in FY25, compared to ₹200 crore in FY24.
As a result of increased spending, Kuku FM’s net loss widened to ₹153 crore from ₹96 crore in the previous year. Despite this, the company showed improvement in unit economics, reducing its cost-to-earn ratio to ₹1.70 per rupee earned, compared to ₹2.27 in FY24, indicating a move towards better financial efficiency.
