Actor Alia Bhatt has announced a new venture in children’s entertainment through her production banner Eternal Sunshine Productions. Marking her 33rd birthday, the actor revealed the launch of a new brand called Eternal Kids, which will focus on storytelling for younger audiences.
The initiative draws inspiration from stories and characters created by her late grandfather, Narendranath Razdan, who passed away in June 2023. Bhatt shared the announcement on social media, describing the project as a tribute to the stories she grew up listening to with her sister, Shaheen Bhatt.
According to the actor, the new label already has three projects in development. While the titles have not yet been revealed, she hinted at them using the initials C, G, and M, adding that further details will be announced soon.
Apart from the children’s content initiative, Bhatt is also working on a new film project with her sister titled “Don’t Be Shy.” The project is being developed as an original film for Amazon Prime Video and will be written and directed by Sreeti Mukerji.
The film will follow the story of Shyamili “Shy” Das, a 20-year-old who believes she has her life carefully planned, only for unexpected events to disrupt her path and push her into unfamiliar territory. Further casting details and updates about the project are expected to be announced in the coming months.
