Direct-to-consumer skincare brand Hyphen Skincare reported a sharp rise in revenue to ₹50.4 crore in FY25, marking a 6.6-fold increase from ₹7.6 crore in FY24, according to financial filings sourced from the Registrar of Companies (RoC). The rapid growth reflects strong traction for the young skincare brand across online channels.
Alongside the revenue surge, the company’s total expenses also climbed significantly, rising 4.3 times to ₹63.3 crore in FY25 compared with ₹14.8 crore in the previous fiscal year. The cost of materials consumed stood at ₹19.2 crore, accounting for about 30% of the total expenditure, up from ₹2.8 crore in FY24. Advertisement and sales promotion expenses formed the largest component of spending, making up 43% of the overall costs at ₹27.12 crore, a steep jump from ₹4.8 crore a year earlier.
Due to the increased spending, the company’s net loss widened by 80% to ₹12.9 crore in FY25 from ₹7.2 crore in FY24. However, the brand showed improvement in its unit economics, spending ₹1.26 to earn every rupee of revenue in FY25, compared with ₹1.97 in FY24.
Hyphen Skincare was launched in July 2023 by Bollywood actress Kriti Sanon along with the team behind mCaffeine, operated by PEP Technologies. The brand follows a “nature meets science” philosophy aimed at delivering affordable and simplified skincare products designed for Indian skin.
All products offered by the brand are vegan, PETA-certified cruelty-free, and designed with a zero-plastic footprint. Positioned in the mid-range segment, Hyphen’s products are typically priced between ₹300 and ₹800 to ensure wider accessibility.
The brand’s portfolio includes sunscreens, serums, moisturizers, cleansers, and lip balms formulated with ingredients such as Niacinamide and Vitamin C. Its products are mainly sold through the brand’s official website as well as major e-commerce platforms including Amazon, Nykaa, and Zepto.
