BeastLife, the sports nutrition and performance lifestyle brand co-founded in 2024 by fitness influencer Gaurav Taneja and entrepreneur Raj Vikram Gupta, reported a revenue of Rs 37 crore in the financial year ended March 31, 2025. The company’s growth was primarily driven by direct-to-consumer (D2C) sales across its digital channels, according to financial statements filed with the Registrar of Companies.
Total expenses during FY25 stood at Rs 37.13 crore, slightly exceeding revenue. The purchase of stock-in-trade emerged as the largest cost component at Rs 29.5 crore. Advertising and promotional expenses amounted to Rs 5.7 crore, reflecting the brand’s aggressive marketing push in a competitive supplements market. Employee benefit expenses were reported at Rs 1.8 crore, while courier, clearing and forwarding charges reached Rs 1.3 crore. Distribution partner costs accounted for an additional Rs 1 crore.
As a result, the company posted a net loss of Rs 55 lakh for the fiscal year. On a unit economics basis, BeastLife spent Rs 1.01 to generate every rupee of revenue. As of March 31, 2025, the company held Rs 65 lakh in cash and cash equivalents, indicating tight but managed liquidity.
BeastLife’s product portfolio spans sports nutrition and fitness lifestyle categories. Its core offerings include whey protein, mass gainers and creatine — staples within the performance supplement segment. The brand has also diversified into adjacent health-focused categories with products such as peanut butter and high-protein roti mix, targeting consumers seeking convenient protein-enriched dietary options.
Beyond consumables, the company has entered the fitness merchandise space with gym apparel, stainless steel shaker bottles and weightlifting accessories, including belts and straps, as it positions itself as a broader performance lifestyle brand.
In April 2025, BeastLife secured Rs 1.9 crore in funding from Indian cricketer Rinku Singh at a valuation of Rs 120 crore. Earlier, the startup had raised $479,000 (approximately Rs 4 crore) in an angel funding round to support its early-stage expansion.
In terms of shareholding, Gaurav Taneja holds a 40 percent stake in the company, while co-founder Raj Gupta owns 15 percent. Varun Alagh, co-founder of Mamaearth, controls a 30 percent stake, with the remaining 15 percent allocated to the employee stock ownership plan (ESOP) pool.
The company’s near break-even performance in its first full year of operations signals early traction, even as it continues to invest heavily in inventory and brand-building initiatives within India’s fast-growing sports nutrition market.
