Hair extension brand Nish Hair recorded a sharp rise in its financial performance for FY25, with revenue growing more than twofold to Rs 34.7 crore from Rs 14 crore in the previous year, based on filings with the Registrar of Companies. The growth reflects increasing demand in the direct-to-consumer beauty segment and the brand’s expanding market presence.
Expenses also increased proportionately, with total spending reaching Rs 24.5 crore during the year compared to Rs 9.6 crore in FY24. The cost of goods sold remained the largest expense, rising significantly in line with sales. Meanwhile, spending on employee benefits saw moderate growth, while investments in advertising, promotions, and marketing recorded a notable jump, indicating an aggressive push toward brand visibility and customer acquisition.
Profitability improved alongside revenue growth, with net profit climbing to Rs 8.4 crore from Rs 3.7 crore a year earlier. However, the cost-to-revenue ratio slightly increased, suggesting marginal pressure on unit economics despite higher earnings.
Founded by actress-entrepreneur Parul Gulati, Nish Hair operates as a D2C brand offering natural hair extensions, wigs, and styling solutions. The company has built its presence through online platforms such as Amazon and quick-commerce services like Blinkit, along with a growing network of offline stores across multiple cities in India and abroad.
The brand has positioned itself around easy-to-use, at-home hair solutions, catering to consumers seeking styling flexibility and volume enhancement. Its continued expansion across digital and physical channels has supported its rapid growth trajectory in the competitive beauty and personal care market.
