Direct-to-consumer beauty and personal care brand Plum Goodness recorded a 22.5% rise in revenue to Rs 419 crore in FY25, compared to Rs 341.7 crore in the previous financial year, according to filings with the Registrar of Companies.
Revenue from operations grew to Rs 402 crore, up from Rs 326.8 crore in FY24, while other income increased to Rs 17 crore from Rs 15 crore, supported by interest earnings and gains from investments.
The company’s cost of goods sold stood at Rs 127.5 crore during the year. Advertising remained the largest expense at Rs 139 crore, though it declined by 7.5% from Rs 150.5 crore in FY24, accounting for 35% of the total expenditure.
Employee benefit expenses rose by 12.5% to Rs 42.6 crore, compared to Rs 38 crore a year earlier. Meanwhile, e-commerce-related storage and commission costs saw a sharp increase to Rs 28 crore from Rs 18.2 crore in FY24.
Despite rising operational costs in some areas, total expenses fell by 6% to Rs 400 crore in FY25 from Rs 427 crore in the previous year. Improved cost control helped the company post a profit of Rs 25 crore, marking a significant recovery from a loss of Rs 84 crore in FY24.
Founded in 2013 by Shankar Prasad and Prasanya Chennapatnam, the Thane-based brand has built its presence with a science-led approach, offering vegan and cruelty-free products across skincare, haircare, body care, and cosmetics segments.
