Dunkin’ Donuts is set to withdraw from the Indian market, marking the end of a 15-year partnership with Jubilant FoodWorks. The company, which had been managing the brand’s India operations since its entry in 2012, is now moving to conclude the long-standing franchise arrangement.
The café and quick-service chain had entered India with plans to replicate its global success by offering a mix of doughnuts, coffee, and localized savoury items. Despite initial expansion and strong brand recognition, the business faced challenges in achieving sustainable growth in the competitive market.
Over time, Jubilant FoodWorks scaled down the brand’s physical footprint, transitioning from large dine-in outlets to smaller, delivery-focused formats. The shift reflected changing consumer preferences and an attempt to improve operational efficiency, though it did not significantly alter the brand’s trajectory.
Globally, Dunkin’ has repositioned itself as a beverage-led brand, competing with major coffee chains. However, in India, its positioning between a café and a fast-food outlet made it difficult to establish a clear identity among consumers.
Following the exit decision, Jubilant FoodWorks is expected to redirect its focus toward higher-performing segments. The company continues to strengthen its presence in the pizza category through Domino’s, having recently secured a renewed master franchise agreement that grants exclusive operational rights in India for 15 years, with an option for extension.
Founded in 1995, Jubilant FoodWorks operates more than 3,500 stores across multiple international markets, including Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia. Its portfolio includes global and in-house brands such as Popeyes, Hong’s Kitchen, and COFFY.
