Indian pet food company Drools reported a 29% year-on-year increase in revenue to Rs 932 crore in FY25, up from Rs 725 crore in FY24, according to its consolidated financial filings with the Registrar of Companies (RoC).
Revenue from operations, primarily driven by pet food sales, stood at Rs 918 crore in FY25 compared to Rs 715 crore in the previous fiscal. The company also recorded Rs 14 crore as other income, including gains from investment sales and interest on bank deposits, up from Rs 10 crore in FY24.
On the cost front, the company witnessed significant increases across multiple expense heads. The cost of goods sold rose 17% to Rs 311 crore in FY25 from Rs 266 crore in FY24. Employee benefit expenses surged sharply by 70% to Rs 211.6 crore, compared to Rs 125 crore a year earlier.
Packaging costs climbed to Rs 88.7 crore from Rs 71 crore, while freight expenses stood at Rs 64 crore. Advertising and promotional spending increased 17.6% to Rs 83.5 crore in FY25, up from Rs 71 crore in FY24. Overall, total expenses rose 33.3% to Rs 973.5 crore, compared to Rs 730 crore in the previous fiscal.
As a result of rising costs outpacing revenue growth, the company’s losses widened 3.6 times to Rs 50 crore in FY25 from Rs 14 crore in FY24. On a unit economics basis, Drools spent Rs 1.06 to earn every rupee of revenue, compared to Rs 1.02 in the previous year.
Founded in 2009 by Fahim Sultan Ali and Bahadur Ali under the IB Group, Drools has emerged as a key player in India’s pet nutrition segment. The company operates multiple sub-brands, including Purepet, Meat Up, Canine Creek, and Kitty Yums, catering to diverse consumer segments.
The company currently runs six manufacturing facilities and maintains a warehousing footprint of 1.6 million square feet. Its distribution network spans over 40,000 retail outlets across India, with exports to 22 countries in the Middle East, Africa, and the Asia-Pacific region.
In May 2025, Drools claimed unicorn status following a minority investment by Nestlé S.A., the parent of Nestlé India. Earlier, in June 2023, it raised $60 million from private equity firm L Catterton at a valuation of $600 million, marking one of the largest investments in India’s pet care sector.
